
Biz 101: Why You Need a Trademark
MYTH: Trademarking is only for global brands and celebrities. FACT: Trademarks are important and essential for all businesses. Protecting your brand identity is just as important for small businesses as it is for huge corporations. Trademarking is an important FIRST step when it comes to building an empire. It stops competitors from poaching your customers by imitating your brand. It can also offer your company protection if those copycats attempt to damage your reputation. B