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12 Days of Giveaways: Day 10 - Be Authentic

Day 10 of our “12 Days of Giveaways” blog continues with a simple tip -- be authentic.

Love what you do. Make sure that the passion you have for your business is revealed in your social media content. The minute you start to lose track of that passion, your brand become less unique and followers will be able to tell. One critical mistake that many brands make is by copying the look, feel, style and sometimes overall branding of another company on social media. Just because a particular strategy is working for another company, it does not mean that it will work for your brand. Remember, the audience demographics and timing play a key role in determining the best social media content, so copying is not a good idea.

Do not just love what you do, but also love the products that you promote! Do not sell anything to the public that you do not stand behind 100 percent.

Mitzee Mandocdoc is a social media blogger for Avant Garde Digital Media.

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