It’s Day 3 of our “12 Days of Giveaways” blog and today’s tip is critical to the success of any social media strategy, especially during the holidays.
Companies must create a strong foundation for any and all social media outreach by first building a relationship. When you build a relationship with your audience, you start to learn more about your customers and their needs. Utilize the power of social media to ask your followers for feedback on your company and directly engage with them about various topics. By doing so, it demonstrates your company’s vested interest in strengthening the overall customer experience. Show your followers and repeat customers that they are appreciated by implementing a loyalty program.
Mitzee Mandocdoc is a social media blogger for Avant Garde Digital Media.