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Website Color Scheme: What Does it Mean?

When it comes to building a brand and designing a website, there are so many colors to choose from. In this blog, we'll explore the meaning behind various colors and the message each color conveys for your brand.

Red - Invokes strong emotion, symbolizes love, encourages appetite, increases passion and creates a sense of urgency. Restaurants, e-commerce sites, dating sites, and politicians (conservative) should consider a red color scheme.

Blue - Associated with water, curbs appetite, inspires peace, calmness, serenity, and creates a sense of security and trust. Corporate offices, politicians (liberal), social networking and weight loss companies should consider a blue color scheme.

Yellow - Increases cheerfulness, warmth, causes fatigue, stimulates mental process, stimulates the nervous system, encourages communication, represents optimism and youth and shows clarity. Fast food restaurants, social media sites, educational companies, and entertainment companies should consider a yellow color scheme.

Purple - Represents royalty, wealth, success, wisdom, creativity and imagination. Start up companies, beauty companies, fitness professionals, churches and religious organizations should consider a purple color scheme.

Orange - Reflects confidence, excitement, enthusiasm, shows warmth, warns of caution, friendliness, and cheerfulness. Another interesting item to note is that the color orange is excellent for conveying a call to action. E-commerce companies, restaurants, TV networks, credit card companies and gas stations should consider an orange color scheme.

Green - Constitutes health, wealth, money, nature, new growth, alleviates depression, and represents sustainable companies. Health companies, grocery stores, Cannabis companies, and clothing companies should consider a green color scheme.

Pink - Reflects sweetness, niceness, playfulness, cuteness, romance, childhood, femininity, and tenderness. The color pink also represents universal love of oneself and of others. Bloggers, social media influencers, beauty companies, hair salons, and lingerie companies should consider a pink color scheme.

Gold - Is associated with illumination, love, compassion, courage, passion, magic, wisdom, wealth, grandeur, and prosperity, Also we can't forget that gold represents sparkle, glitz, and glamour! Luxury brands, bloggers, social media influencers, beauty companies, hair salons, event planners, and liquor brands should consider a gold color scheme.

Black and white - At the two most extreme ends of the color spectrum are black and white. White often represents innocence, purity, and new beginnings. While black is viewed as strong, sophisticated, luxurious, confident, fashion forward, and timeless. Together the two create visual balance and create an influential theme for your brand. Photographers, digital media companies and magazines, actors, bloggers, and social media influencers should consider a black and white color scheme.

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