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Biz 101: Why You Need a Trademark



MYTH: Trademarking is only for global brands and celebrities.


FACT: Trademarks are important and essential for all businesses. Protecting your brand identity is just as important for small businesses as it is for huge corporations.


Trademarking is an important FIRST step when it comes to building an empire. It stops competitors from poaching your customers by imitating your brand. It can also offer your company protection if those copycats attempt to damage your reputation.

Brand logos are the most commonly trademarked items for small businesses. However, companies can also trademark words, symbols, packaging, and even sounds. Trademark assessment is performed on a case-by-case basis, so it's best to speak with a small business intellectual property attorney.


Ensure that your logo and other business branding is as unique as possible. A unique logo or symbol affords instant brand recognition and greater intellectual property protection because it will be so distinctive, and therefore harder to copy. Always work with a professional brand expert or digital designer to create your logo.

MYTH: The trademark process is overly complex.


FACT: Trademarking is relatively straightforward. Experts recommend trademarking simply because trademark litigation lawsuits are complex and expensive. It's better to apply for official registration rather than face a legal battle down the road.

If you have questions about the trademark process, or if you're ready to get started, contact us today: www.avantgardedigi.com.

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