MYTH: Trademarking is only for global brands and celebrities. FACT: Trademarks are important and essential for all businesses. Protecting your brand identity is just as important for small businesses as it is for huge corporations. Trademarking is an important FIRST step when it comes to building an empire. It stops competitors from poaching your customers by imitating your brand. It can also offer your company protection if those copycats attempt to damage your reputation. B

Thinking about starting a new business in the wake of COVID-19? If you plan to launch a new business, you should first consider developing a strong brand. Develop a detailed business plan to help shape all future branding. Next consider your logo design concept. Many business owners skip this important step in the process. However, a logo is the first mark that many potential customers see online. A logo should be clear, concise, simple and unique. Also keep in mind that your

Here's a list of resources to help businesses that have been impacted by the coronavirus. These companies can help boost your business’s online revenue. For the full list, visit: standforsmall.com. Adobe: Create, share and sign documents in minutes with free Adobe Acrobat web-based PDF services and a 90-day free trial to Adobe Sign. Create marketing in a few taps with a 2-month free trial with Adobe Spark. Terms Apply. Amazon: Millions of small and medium-sized businesses, co

In the age of COVID-19 and during these uncertain times, it's easy to become overwhelmed, sad, anxious and even afraid. So we've developed a list of free daily inspirational messages to remind you that everything will be okay. At the appropriate time, we will be able to move forward together. Feel free to send these messages to others or post them on social media. Stay safe and healthy! For more information about Avant Garde Digital Media, visit: www.avantgardedigi.com #covid