The holiday season can be a busy and stressful time for small businesses that sell products. The pressure to meet sales goals often causes business owners to focus less on connecting with target audiences and more on making a sale. For the next 12 days, I will provide helpful tips for small businesses on how to drive sales without compromising customer engagement on social media. First you need to get organized, develop a strategy and make a plan.
The best holiday social media strategies are planned months in advance. If you are reading this blog and still trying to determine the overall strategy and direction for your holiday social media marketing, bookmark this page and save it for next year! Even if you are a small business, it’s best to start brainstorming and developing your plan around October. This will give you time to create compelling digital ads, refresh your website and ensure proper inventory levels. When developing a strategy, first consider the overall theme, the duration of each campaign, and what your advertising budget will be based on the results that you are trying to achieve. These days, both major brands and small businesses need to consider running Facebook and Instagram ads in order to move products during the holiday season.
Mitzee Mandocdoc is a social media blogger for Avant Garde Digital Media.