Day 8 of our “12 Days of Giveaways” blog continues with knowing how to educate buyers. Product education and awareness are key in the overall social media strategy. Buyers want to learn about your business and the products you are promoting. Before they ever think about buying what you are selling, they first want to know what you are offering. Educating buyers and raising awareness of your products is an ongoing effort, considering most companies are constantly getting new f