Instagram Just Launched its Edits App for Brands and Creators
- Avant Garde Digi Staff
- 6 hours ago
- 1 min read
In April 2025, Instagram launched its own standalone video-editing app for creators and brands. The app, called Edits, is free and can be downloaded in the App Store and the Google Play Store. Similar to TikTok's CapCut, Edits was designed to help users make and edit content for Instagram Reels, YouTube Shorts, or TikTok.
The Edits App helps creators transform ideas into videos via a one-stop-shop of useful tools that can be accessed directly in the app.
Edits features include the ability to:
Capture high-quality clips up to 10 minutes long
Manage projects and keep track of drafts
Export at 4K with no watermarks, and
Directly upload videos to Instagram
According to Instagram, the app also offers frame-accurate timeline with clip-level editing, features specifically designed to enhance audio, green screen, transitions, and AI-image animation.
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