4 TikTok Features to Help Your Brand Engage and Sell

TikTok Shop is a personalized and fully integrated commerce solution that helps sellers authentically connect with creators and communities to drive meaningful shopping experiences. Powered by TikTok's unique discovery engine, TikTok Shop enables brands and sellers to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints. In this post, we'll discuss four features to help your brand engage and sell on TikTok.

Shoppable Video

Create entertaining videos to accompany your products to help viewers make informed buying decisions and learn more about your products.

Live Shopping

Promote, sell and engage with your audience. Answer questions, conduct demos and present your product to potential customers in real time.

Shop Tab

Showcase your products in a centralized TikTok in-app marketplace that features product categories, recommendations, and deals.

Shop Page

Display your product catalog within your own TikTok account to help followers discover your products.

Final Thoughts

Brands that have products should consider TikTok Shop as part of their overall marketing strategy. Learn how to develop a lasting relationship with an exploding community of users on TikTok. For more information, visit www.avantgardedigi.com.