Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. In 2012, Facebook purchased Instagram for a whopping $1 billion.
A recently study found that Instagram post interactions have decreased by 33% in just one year. The number of likes and comments on Instagram photo posts are down an average of 27%, and videos an average of 39%. Now is the perfect time to rethink your Instagram engagement strategy.
Below are three tips to help businesses grow their Instagram followers organically.
Step 1. Connect your personal Facebook page with Instagram. From the Instagram app, select "Settings" and click on the "Invite Facebook Friends", "Facebook Friends" and "Contact" tabs. These three tabs will increase exposure to your Instagram page. These tabs also help users find their personal Facebook friends, as well as the contacts in their phone. This action must be completed from the user's personal cell phone instead of a computer. Step 2. Share Content from Your Personal Instagram and tag Your Business Page. From your personal Instagram account, periodically repost and tag content from your business account. Ask your followers to follow your business page. Step 3. Use Email Marketing to Spread the Word. Send out an email message to your distribution list. Include all your social media links. This step makes it easier for people to quickly follow or like your social media pages.
For more information and tips, visit Avant Garde Digital Media online at www.avantgardedigi.com.