By definition, social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing campaigns typically focus on content creation to strengthen brand awareness, increase sales and engagement.
Popular social media platforms include sites such as:
As an influx of social media marketing sites are created every day, business owners are left wondering which sites will work best for them. For instance, Twitter requires short, catchy tweets, 140 characters or less. On the other hand, Facebook allows for lengthy status updates, while Instagram focuses solely on creative, powerful images altered with a filter. When utilized strategically, social media marketing can be a powerful tool to help business owners in a variety of industries to remian relevant. Whether you are a new business owner or have been around for years, the best strategy is to hire a social media marketer or firm. Professionals will provide a customized strategy and recommendations to jump start your social media campaign. More importantly, professionals know how to set goals and measure results. Lastly, social media marketing should be integrated into the overall marketing and public relations plan. It should complement existing promotional efforts.
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