It’s Day 2 of our “12 Days of Giveaways” blog and I’m so glad you’re back for more tips on how small businesses can improve their social media engagement strategy this holiday season! Today’s tip reminds businesses to focus on social instead of selling. Read on to learn more.
A company’s online presence is important, especially when that company is trying to attract a following of loyal customers. However, over posting content on social media can often cause customers to ignore your content or worse -- unfollow your brand. Your social media sites should contain a well-balanced mix of product promotion, motivational and/or humorous messages, announcements, and content that brands your company. Keep in mind, that your followers do not want to feel like they are being forced to buy something every time they see content on your pages. In fact, sometimes the best way to sell a product is to share the story behind the product.
Mitzee Mandocdoc is a social media blogger for Avant Garde Digital Media.